The rumours about yet another possible re-branding of the products by Nvidia Corp. have emerged once again and this time they say that the company plans to rename the GeForce 9800-series as early as this March.

Nvidia once renamed the GeForce 8800-series into 9800-series without improving it much and now the company wants to do that again, but change the name of the GeForce 9800 GTX+ and 9800 GT graphics cards to GeForce GTX 250 and GeForce GTX 240, respectively, according to a news-story by Expreview web-site that quotes an allegedly official message by Nvidia to its partners.

“GeForce GTS 250 carries over the same specs and features of 9800 GTX+, and hence the same GPU, memory, board, PCB, and thermal solution. AIC’s should be confident in purchasing GPU’s, PCB’s, and other materials, since the only change is a new VBIOS to implement the new branding,” the letter reads.

From the consumer perspective, the GeForce 9800 GTX is an overclocked version of the GeForce 8800 GTS 512 and performance wise those graphics cards are pretty close to each other. Moreover, the GeForce 9800 GT is even slower compared to the GeForce 8800 GT despite of generally similar specifications.

Since all the aforementioned graphics cards are based on the code-named G92/G92b graphics processing unit, which debuted under GeForce 8800 mark, this will be the second renaming, which greatly confuses customers who do not follow the market very often.

The G92 chip was made using 65nm process technology, whereas the G92b is produced using 55nm fabrication process and is cheaper to manufacture. Both chips have the same technical specs. Earlier Nvidia wanted to call the code-named G92-based chips as GeForce GTS 150.

Nvidia did not comment on the news-story.