SAN FRANCISCO — With various and months in some cases — it didn’t come as a surprise when Apple Inc. CEO Steve Jobs unveiled the company’s new it may be one of the best laptop displays ever created. Its immediate full brightness is a nice feature, though the real value comes in the power savings when compared with traditional laptop displays.

The display’s environmentally friendly design addresses criticism that Apple has received from Greenpeace International and other environmental groups over the past year. Indeed, no Apple-made circuit boards in the MacBook Air contain polyvinyl chloride (PVC) or rely on brominated surfaces. The result: a laptop that’s thin, light, bright and green.

The super-svelte MacBook Air, courtesy of Apple.

(Full article ‘First look: On cloud nine with Apple’s MacBook Air’)

Apple Inc.’s CEO Steve Jobs took center stage at the Macworld Conference and Expo today to introduce what he called “the world’s thinnest notebook,” dubbed the MacBook Air.

The new laptop, which is priced starting at $1,799 and will ship in two weeks, was the final, and flashiest, of the new products and upgrades that Jobs touted in a 90-minute keynote at Macworld, which opened yesterday in San Francisco. He also talked up a new wireless backup device called the Time Capsule, spelled out changes to the iPhone that will be delivered later today via a firmware update, and announced the relaunching of Apple TV, which now features a lower price and movie downloads via iTunes. View more news from the Macworld Expo

“There were no surprises today,” said Ezra Gottheil, an analyst with Technology Business Research Inc.

(Full article ‘Update: Apple airs out ‘world’s thinnest subnotebook’’)

By now you’ve seen the leaked photos of the purported new iMac keyboard. The new keyboard design is pretty significant because it represents a shift to a new low-profile design that began with the MacBook. The new keyboard is rumored to arrive as soon as 7 August 2007 with a new iMac revision featuring a super-thin, low-profile aluminum design. When depressed the new keys are flush with the casing beneath them. The keys are more square (rather than the traditional trapezoidal shape) which means that they’re the same width at the top as they are at the bottom. The square shape provides more contact area at the top of the key because it doesn’t slope out lower down the key. The new keys tops are completely flat as opposed to the old keytops which are slightly concave.
(Full article ‘iMac keyboard morphs into MacBook keyboard’)